Competitive analysis identifies where competitors outrank and outcite you — covering keyword gaps, backlink gaps, content gaps, and AI Share of Model across ChatGPT, Gemini, and Perplexity. The output is a prioritized action plan that closes specific competitive deficits.
In 2026, competitive SEO intelligence must cover both traditional search and AI search — because competitors with higher AI Share of Model are capturing high-converting traffic even when your traditional rankings are strong.
Identifies queries where competitors rank in positions 1–10 but your site ranks outside the top 20 or does not appear at all. Output: keyword priority list ranked by search volume, intent alignment, and ranking difficulty.
Identifies referring domains that link to multiple competitors but not to your site — representing high-probability link acquisition targets. Output: prioritized prospect list with contact approach recommendations.
Maps topics, content formats, and page types that competitors publish and rank for but your site lacks. Output: content opportunity list with recommended formats (comparison articles achieve 32.5% higher AI citation rates than standard posts).
Measures how often your brand vs. competitors appears in AI-generated answers for target queries across ChatGPT, Gemini, Perplexity, Grok, and Claude. Establishes the SoM baseline before GEO implementation begins.
SEO competitive analysis identifies where competitors outrank you and why — covering keyword gaps, backlink gaps, content gaps, and AI Share of Model gaps across ChatGPT, Gemini, and Perplexity. The output is a specific action plan to close competitive deficits.
Share of Model measures how often your brand vs. competitors appears in AI-generated answers for target queries. Tracked by running prompt tests across all five LLM platforms monthly and recording citation frequency. Competitors with high SoM capture AI-referred traffic converting at 4.4x the organic baseline.
Keyword and backlink gap: Ahrefs (Content Gap, Link Intersect, Keyword Explorer) cross-referenced with Google Search Console. Content gap: manual topic mapping. SoM: manual prompt testing across ChatGPT, Gemini, Perplexity, Grok, and Claude.
Standard scope covers top 3 organic competitors — identified by keyword overlap in Ahrefs. The same 3 competitors are tested for AI Share of Model across all five platforms. Additional competitors can be added.
Structured report including: keyword gap priority list, backlink opportunity list, content gap topic list with recommended formats, and an SoM baseline table showing your brand vs. competitors across all five AI platforms. All findings include specific recommended actions.
Get a complete competitive intelligence report covering keyword gaps, backlink gaps, content gaps, and your AI Share of Model baseline vs. top 3 competitors.
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